Southwest Digital Media
Is Your Google Pay‑per-Action Drying Up?
As a Google Partner, we know a few ways to make your ppc bloom!
How can we help?
Take a few seconds to complete our survey so that we can prepare some ideas for you!
How do you decide who to trust?
To generate more revenue or leads online, Google Ads (formerly AdWords) is a major piece of anyone’s digital strategy. But, if you don’t know what you’re doing, it’s easy to spend money faster than the government can print it. From choosing the right keywords and optimizing your ads, to refining your strategy and outbidding the competition, there’s so much involved in an AdWords campaign that it simply isn’t wise for an inexperienced person to attempt to manage it.
Southwest Digital Media is a Recognized Google Premier Partner
Google Premier Partners are the top partners with demonstrated AdWords skill and expertise, who have met AdWords spend requirements, delivered agency and client revenue growth, and sustained and grown their client base.
Why Use Google Premier Partner Managed Advertising?
Advertising is an investment, not an expense!
With Pay per Click advertising, or PPC, you only pay for the ad if a potential client “clicks” on the ad and is taken to your website or landing page. Unlike print advertising, these ads are only served when people are searching for businesses or information that aligns with your business.
Premier Partner Advertising
With experienced PPC (pay-per-click) management, campaigns “learn” to be more cost-effective over time.
If the history of a campaign is conserved while the campaign is improved through testing results, most businesses pay much less for each click as time goes by. This means you have more clients coming to your site for the same amount of total budget.
We build ad campaigns and ad groups to appeal to your audience groups. We provide specifically targeted ads. Google awards ads with a high quality score by lowering bid requirements for a given ad placement. These scores are based on an ongoing estimate of your ad’s Click-through Rate (CTR). This number is the correlation between your ad copy and it’s triggering keywords, along with an estimate as to the relevance of the landing page. An ad with a quality score of 3 costs 47% more than an ad with a quality score of 5, and an ad with a quality score of 7 costs 47% less. So, great reductions in cost-per-visitor (CPC) are possible in well-managed campaigns which achieve higher quality scores.
Why Choose Southwest Digital Media?
As Google Premier Partners we have to continuously train with Google and our accounts have to continuously improve results.
Southwest Digital media relies heavily on the most current data about On-Site and Content-driven SEO. Among the authoritative sources we rely on is the annual Ranking Factors study done by Search Metrics. In this study, they measure the qualities found in sites that rank in the top 30 in their market niche on Google SERPs.
Many Web Development and SEO companies rely on instinct and experience to make strategic decisions. At Southwest Digital Media, our decisions are data-driven and then tested in your market. We base our strategies on the latest research and then monitor performance and test alternatives using A/B testing tools to discover what works best for you.
Our analytics tools can tell us, not only what technical factors are holding you back (and should be repaired), but what terms, topics, and strategies are getting traffic for the most successful players in your niche.
In addition, we can often find terms and topics that are frequently searched on, but not being addressed by the other players. These terms represent “low hanging fruit” that can be harvested to bring more users to your site!
A major factor in the quality score of your ads is based on your landing page. Often, improvements in the landing page lead to cheaper clicks and more conversions!
About Southwest Digital Media
Very innovative ! Hard work brings about success for years until retirement as this becomes a passion in life!
Darlene ASo much talent and patience to be found here! Very knowledgeable – real pros!
Margo MMeticulous, responsible, innovative, pull out all stops for their clients. They got me found on Google.
Dorit R